Ongoing content
Attract new clients and build lasting relationships with value-packed, SEO-optimized content
If you build it they will come, right? Not necessarily. Don’t let your new website fade into obscurity. Make it relevant with regular content that leads people to you and keeps them coming back for more.
Benefits of ongoing content:
Creates awareness
Regular keyword-rich content (think blogs) lets you get your expertise to people searching for it online. It’s still the #1 way to increase organic traffic to your website.
Builds relationships
Whether someone’s used your services before or is still spectating, content like email newsletters helps you build an audience, earn trust, and make readers feel like they have a friend who gets them.
Algorithm-proof
Social media may be an important part of your marketing strategy. But ultimately you’re at the whims of forces you can’t control. Anchor your hard work with substantive, long-lasting content.
You don’t have to take this on yourself. I write:
Ongoing SEO-rich blogs/articles/news to increase organic traffic to your site
Regular email newsletters to nurture contacts
Lead magnets like eBooks, cheat sheets, white papers, and checklists